Digital Marketing Executive

Job description

Your career with us should reflect your energy and passion.

That s why, at Apex Group, we will do more than simply empower you. We will work to supercharge your unique skills and experience.

Take the lead and we ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

P osition Overview

We are seeking a talented and experienced Digital Marketing Specialist to join our team. This role will be responsible for managing and optimizing our marketing automation platform, Pardot, to drive lead generation, nurture campaigns, and customer engagement.

You should have at least three years of experience working with Salesforce Marketing Cloud (Pardot) and a deep understanding of its features and capabilities. This role will work closely with the Head of Marketing Transformation, Head of Digital Operations , Head of Marketing Operations & Head of Demand Marketing along-with Regional Demand Marketing Managers .

Role And Responsibilities

• Manage Pardot Implementation: Oversee the setup, configuration, and integration of Pardot with various systems, such as Salesforce CRM, website forms, and third-party applications.

• Lead Generation and Nurturing: Develop and execute lead generation strategies and campaigns using Pardot, including email marketing, landing page creation, form development, and lead scoring.

• Email Marketing: Create, manage, and optimize email marketing campaigns, including designing templates, writing compelling content, and analysing campaign performance.

• Marketing Automation Workflows: Build and maintain complex marketing automation workflows in Pardot to automate lead nurturing, customer onboarding, and engagement activities.

• Reporting and Analytics: Monitor and analyse marketing metrics, campaign performance, and lead behaviour to identify trends, measure effectiveness, and make data-driven recommendations for improvement.

• Database Management: Maintain clean and segmented prospect and customer databases within Pardot, ensuring data accuracy, hygiene, and compliance with data privacy regulations.

• Collaboration and Training: Work closely with cross-functional teams, including marketing, sales, and IT, to align strategies, provide training on Pardot best practices, and support campaign execution.

Requirements

• Minimum of three years of experience working as a Pardot Specialist.

• Strong knowledge and hands-on experience with Pardot and Salesforce CRM integration.

• Proficient in creating and managing email campaigns, landing pages, forms, and marketing automation workflows within Pardot.

• Solid understanding of lead generation strategies, email marketing best practices, and marketing automation concepts.

• Analytical mindset with the ability to analyse campaign performance data, generate insights, and implement optimizations.

Preferred Technical Skills:

• Email Marketing Tools - SFMC, HubSpot

• Web Technology - HTML5, CSS3, JavaScript, Bootstrap

• Project Management Tools - JIRA

Role: 

Marketing Automation SpecialistIndustry Type: 

Financial ServicesDepartment: 

Marketing & CommunicationEmployment Type: 

Full Time, PermanentRole Category: 

Digital Marketing

EducationUG:  Any GraduatePG: 

Any Postgraduate

Key Skills

Lead generationEmail marketingTalent acquisitionProject managementAnalyticalJavascriptFund administrationDigital marketingAnalyticsRecruitment

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About the company

Apex Group

Financial Services

Follow 85.0k followers

Overview

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard working team has successfully delivered on an unprecedented growth and transformation journey and we are now represented by over circa 13,000 employees across 112 offices worldwide.

Our single-source solution enables us to deliver an extensive range of services across the full value chain, to asset managers, capital markets, corporates and family offices. We have continually improved and evolved our capabilities to offer the broadest range of services in the industry; including capital raising and advisory services, fund services, super ManCo services, digital banking, depositary, custody, corporate services and a pioneering ESG Ratings and Advisory solution.

Careers @ Apex Group

Our people are our greatest asset and we believe learning is central to developing talent, nurturing strong leaders, fostering a supportive company culture and ultimately drives our success.

Company InfoLink:

Apex Group website